How to make real ginger beer (2011 plan)

How to make real ginger beer (2011 plan)

Unlike anything you'll find in the shops, real ginger beer is made by a symbiotic pair of micro-organisms
Real ginger beer
Real ginger beer. Photograph: John Wright
For reasons known only to herself my daughter keeps giant African land snails as pets. They do nothing except eat, get bigger and produce offspring at a rate sufficient to supply the entire country, should the country want them. Unfortunately you can't even give the blasted things away and a distressing culling regime has had to be introduced (and, no, I am not going to do this).
I have been here before. Years ago I would frequently be offered "ginger beer plants" (GBP) by hollow-eyed owners, desperate to find new homes for a burgeoning population. Having once suffered the guilt-ridden burden of responsibility these "pets" entail, I would invariably refuse. Unfortunately I was not alone in my refusal. The GBP has now suffered a sad decline and can be difficult to find these days.

But what is a GBP? Simply put, it is a jelly-like substance used to make a mildly alcoholic ginger beer. What it emphatically is not, is a plant. Its true nature was discovered by an impressively moustachioed nineteenth century naturalist called Harry Marshall Ward. After prolonged and commendably systematic study he discovered it to be a mixture of yeasts and bacteria – about 20 species altogether. However, only two of the constituents were essential in the making of a good brew – one was a yeast and one a bacterium.
Ginger beer plant Ginger beer plant, or GBP. Photograph: John Wright The yeast was Saccharomyces pyriformis (meaning pear shaped sugar fungus) and the bacterium was Brevibacterium vermiforme (oxymoronically - short bacteria shaped like a worm). The bacteria form a jellified mesh in which the yeast cells reside. But they were not just cohabiting – they formed a symbiotic relationship as do fungi and algae to form lichens. The yeast excrete alcohol and the bacterium consume it, allowing the yeast, which can tolerate only low alcohol concentrations, to continue to thrive. Several other such relationships exist, notably "kefir" which has long been used to ferment milk.
The ginger beer produced by the GBP is "real" ginger beer, having a subtlety of flavour mostly lacking in one made from ordinary yeast and entirely lacking in the non-alcoholic stuff you buy in the shops. Flavours are difficult to describe and I can only suggest "creamy toffee" to give you an idea.
Like many homebrews it is fascinating to watch the fermentation process. The little jelly "crystals", buoyed by CO2 float up and down in the jug to lava lamp effect, albeit it a rather murky one. You will end up with more GBP than you started with and this is where your problems begin – what to do with this exotic living organism that looks to you for love and attention. Well I am sure you will be able to give some away, but mostly you should keep it so you can make more and more ginger beer. After all you are going to need lashings of it.
I am grateful to my friend and GBP guru, Tim, for reintroducing me to this strange organism.

Real ginger beer

Ginger beer ingredients Ginger beer ingredients (and a giant snail). Photograph: John Wright Ginger beer plant - about a tablespoonful. Remember that you cannot make this from ordinary yeast – you have to find one. They are sometimes available online.
250g sugar
2 litres water (should be chlorine free – a large pinch of ascorbic acid (vitamin C), or the juice of a lemon will remove the chlorine if you are unsure)
½ teaspoon cream of tartar (this stabilises the acid level but is not essential)
Juice of 1 lemon
2 or 3 inches of ginger, peeled and grated (dried ginger powder is an alternative)

The GBP is a pretty resilient creature but it is safest to make sure everything is clean in the kitchen. Tie the grated ginger in a small piece of muslin. Place it (or dried ginger) with the sugar, lemon juice, cream of tartar and water in a large jug. Stir until the sugar has dissolved. Add the GBP. Cover with a cloth fixed in place with an elastic band, or just a lid if there is one.
Leave for about five days (or until it tastes just a little sweeter than you would like the finished product to be) then carefully pour into plastic pop bottles or swing top bottles using a fine sieve and a funnel. (You will find a larger GBP in the sieve than you started with. Remove the muslin then rinse the GBP in fresh water. Use it to make another batch). It is ready to drink within two or three days, though a week is fizzier. The low activity of the yeast and small amount of sugar used will ensure that explosive levels of CO2 are not reached, but it may be worth checking a test bottle every now and then by loosening the lid just to make sure. Chilling in the fridge will stop any further fermentation if you are happy with the level of fizz and sweetness.

How to Earn Money Through Google

How to Earn Money Through Google 

If you have a website or a blog, you should definitely sign up for Google Adsense. It’s one of the few programs you can truly ‘set and forget’ – once it’s there you don’t really need to do much else with it.
But there are ways and means to maximize your income from Google Adsense, and as you get to know more about it you can start to generate a decent income from it that will keep rolling in month after month. It’s a true passive income, which is why so many people are using it.
Most people have heard of Google Adsense, but not everyone understands exactly how to use it to its best advantage. So we’ll start with how to use it in its most basic sense and then progress to the more advanced benefits you can get from the program.


Basically if you have a website or blog you can sign up for a free account at Google Adsense and start putting contextual ads on your website. What do I mean by contextual? It means quite simply that the ads which appear on your site will be relevant to your content. So let’s say for example that your website is about tropical fish. The Google ads will then be related to tropical fish in some way. And because of the information that you give to Google, they will also display adverts that are relevant to your area. So if you are based in the UK the ads that appear will be relevant to UK buyers; if your site or business is based in Australia the ads will appeal to Australian buyers.
All of this is carefully worked out for you in order to attract the maximum click through possible for your website and your ads. Every time someone clicks on an ad you will get a few cents into your Adsense account, so it makes sense that the more attractive and relevant your ads are to your visitors, the more money you will make.
Let’s have a look at the appearance of your ads now, since this can affect the amount of click throughs you get. You can choose the color and borders of your ads to fit right in with the color scheme on your site if you wish, but it’s worth experimenting with having no borders at all around your adverts since this makes them blend in with your content more seamlessly and may encourage more click throughs in a subtle but effective manner.
However well you integrate Google Adsense into your current blog or website though, there is obviously a limit to the amount of money you can make from one site. If you get thousands of people visiting your site every day then you can expect to get a good income from it but many people don’t get this number of visitors and that’s where you need a separate strategy to try and up your numbers.
In this case you can go to the advanced level of Adsense income and think about starting several sites, all based around a different yet popular subject. You should think of these essentially as being content sites, since they are often chock full of articles and useful content which is carefully keyworded to attract plenty of search engine traffic on that particular subject. The Adsense ads are then placed in the optimum positions to achieve the best click through (the Adsense pages will give you ideas on where to position them but it’s worth experimenting to see what works best for you), and the site goes live for people to find and read through.
You can also insert affiliate links for products into these sites in order to gain even more income if you wish, but they are often known as Adsense sites simply because they are set up to attract visitors and click throughs on a specific subject.
Some people end up with dozens of sites like this, and the beauty of them is that once they are built and you have bought your domain name and hosting plan you don’t really need to do too much with them except for promote them. Updating them fairly regularly is good if you want to get to a higher position in the search engine results though, which will gain you more visitors as a result.
You can also keep your site updated more regularly (and encourage repeat visitors) by inserting RSS feeds of news stories related to the subject of your website. Anything that will get people returning to read more – and possibly click on more ads as a result – is worth a try.
One final note here – choose the subjects of your Adsense sites wisely. It’s tempting to go for whatever is in the news at the moment, but once the stories die down so will your traffic. You want something that people will always want to know about – saving money, getting a better job, earning more, and various other more personal subjects such as skin care and successful dating for example. There are plenty of options to choose from; you just need to get your thinking cap on to find them.
In short the best place to start making money from Google Adsense is to integrate it into your existing website or blog. As you gain experience and discover the best ways to use it you can start thinking about adding extra sites into the mix. You might end up being an Adsense guru and raking in plenty of money for very little work indeed. That’s the best thing about it – the ‘set and forget’ benefit that keeps on working even when you’re not.
If you enjoyed this article or have any questions or comments about it, please leave them by using the form below. Once you’ve done that it will be time to visit Google’s Adsense site to get started! Good luck.